John Muir Health Introduces New Brand Identity and Logo
Walnut Creek, Calif. (August 7, 2017) – Today, John Muir Health is introducing a “new look”, including a new logo. The new brand identity is symbolic of a renewed commitment to the best patient experience at John Muir Health. Patients and consumers have continually communicated to John Muir Health that it’s important to listen, explain, and work together as a team to provide them with the highest quality care. The new look and logo represent this commitment to patients backed by John Muir Health’s dedicated team of physicians, nurses, staff and volunteers.
“We want our patients to ‘Be Heard’, which means we listen, explain and work together as a team in every encounter they have with us, every time. Whether that’s in the hospital or physician’s office or on the phone scheduling an appointment, that’s our commitment to our patients,” said Cal Knight, President and CEO at John Muir Health. “Our new look is a symbol of the work we’ve done, and will continue to do to create the best patient experience.”
The new brand identity and logo also reflect John Muir Health’s history of serving the community and captures the health system’s vision and focus for the future. Since the 1997 merger of the Concord and Walnut Creek medical centers that created John Muir Health, the health system has evolved significantly. Today, patients can access more than 1,000 physicians offering services ranging from primary care to pediatrics to urgent care to behavioral health to more specialized care. Beyond central Contra Costa County, John Muir Health also now serves communities from Brentwood to Oakland and from Benicia to Livermore.
“John Muir Health continues to grow in an ever-changing health care environment, while maintaining our independence and local control,” said Knight. “As part of that growth and to help us remain strong and independent, we have partnered with UCSF Health, Stanford Children’s Health and Tenet Health/San Ramon Regional Medical Center to provide greater access for patients. Our new logo is designed to better demonstrate our partnerships in the community, and with our patients.”
The logo includes a stylized “M” that signals partnership by using different colors on the left and right side of the symbol. The logo also includes a subtle reference to holding hands (lines sloping downward/inward) and to a heart (top half). This symbol or “promise mark” reinforces John Muir Health’s commitment to partnership and the best patient experience.
The new John Muir Health logo and colors will appear beginning today on the health system’s advertising, website and mobile app, among other uses.
“Our new visual identity will support our digital growth and enable consumers and patients to find us online and offline, and engage with us in a way that is easy and provides value to them,” said George Sauter, Chief Strategy Officer at John Muir Health. “We’re excited about this new look and our future direction.”
Find out more information and to see the new logo, visit www.johnmuirhealth.com.
About John Muir Health
John Muir Health is a nationally recognized, not-for-profit health care organization east of San Francisco serving patients in Contra Costa, eastern Alameda and southern Solano Counties. It includes a network of more than 1,000 primary care and specialty physicians, more than 6,500 employees, medical centers in Concord and Walnut Creek, including Contra Costa County’s only trauma center, and a Behavioral Health Center. John Muir Health also has partnerships with UCSF Health, Tenet Healthcare/San Ramon Regional Medical Center and Stanford Children's Health. The health system offers a full-range of medical services, including primary care, outpatient and imaging services, and is widely recognized as a leader in many specialties – neurosciences, orthopedic, cancer, cardiovascular, trauma, emergency, pediatrics and high-risk obstetrics care.