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More Health Systems Join National #MaskUp Campaign

Thousands of hospitals send a message to the public:  Facemasks can slow the trend

The number of health systems joining the national #MaskUp campaign encouraging Americans to stop the spread of COVID-19 by following safety guidelines continues to grow. A total of 123 health systems with hospitals numbering in the thousands are now united to help keep Americans safe and stem the pandemic.

The public service campaign is critical to the health and well-being of all Americans. It is a plea from healthcare professionals everywhere: wear a mask and follow other precautions to save lives and help get our country back on its feet. This message is critical as we are on the cusp of vaccine distribution that will take place over the next several months.

One of the public service video messages showing healthcare heroes makes the voices of those caring for our patients clear:

“You’ve called us heroes. But heroes don’t deserve this. We’ve fought hard to protect our communities. Month after month. Our shields are worn. Our resolve is being tested. Yet we press on. Because we truly want to see this pandemic end. We put our lives on the line daily to keep you safe. So, do something for us. Wear. A. Mask.”

With the holidays upon us, it is crucial that everyone take precautions to slow the surging pandemic, including wearing masks and limiting contact with people who do not live in your home.

As some of the most trusted hospitals in the nation we know that continuing to take precautionary measures is tough. Here’s what we also know: The science has not changed. Masks slow the spread of COVID-19. Diligently washing our hands stops its transmission. And staying 6 feet apart from those we don’t live with makes it harder for the disease to spread too.

The number of positive cases, hospitalizations and deaths is increasing rapidly. According to the U.S. Centers for Disease Control and Prevention, nearing 15 million people have tested positive for COVID-19 resulting in deaths approaching the 300,000 mark as of Dec. 7.

If current trends continue, hospital leaders are increasingly concerned healthcare facilities will be overwhelmed as shortages of healthy caregivers make it difficult to handle a rapidly increasing number of patients. Unfortunately, this is already happening in parts of our country.

The CDC points to recent studies that have shown facemasks successfully limit spread of the COVID-19 virus, protecting those who wear them as well as those nearby. In addition to masking, the CDC suggests that everyone minimize the number of non-household contacts, maintain a physical distance of at least six feet, and limit the amount of time around others, especially while indoors and in poorly ventilated areas.

The next several months will be critical. Though there’s been positive news about vaccine development, widespread distribution is months away. Everyone must remain vigilant, take precautions, and follow public health orders. The country has reached a tipping point. The power to do what is right is in the hands of everyone everywhere.

To reach a broader audience, the campaign also includes messages on television, digital platforms, social media, online information, links to vital health resources and more. Regional health systems and hospitals in many communities across the nation are combining resources, demonstrating they are working together to get through this together.

Visit everymaskup.com to learn more about the campaign.

Here are the 123 health systems representing thousands of hospitals.

AdventHealth
Nationwide Children's Hospital
Adventist Health
Nebraska Medicine
Advocate Aurora Health
Nemours Children's Health System
Allegheny Health Network
NewYork-Presbyterian
Atlantic Health System
Northwell Health
Atrium Health
Northwestern Medicine
Avera Health
Norton Healthcare
Banner Health
Ochsner Health
Baptist Health Northeast Florida
OhioHealth
Baylor Scott & White Health
Oregon Health & Science University
Baystate Health
OSF HealthCare
Beebe Healthcare
OU Health
BJC HealthCare
PeaceHealth
Bon Secours Mercy Health
Penn Medicine
Boston Children's Hospital
Penn State Health
Cedars-Sinai
Piedmont Healthcare
Centura Health
Providence
Children’s Hospital Los Angeles
Renown Health
Children’s Hospital of Philadelphia
Roswell Park Comprehensive Cancer Center
Children's Hospital of Orange County
Rush University System for Health
Children's National Hospital
RWJ Barnabas Health
ChristianaCare
Saint Luke's Health System (Kansas City, MO)
Cincinnati Children’s Hospital Medical Center
SCL Health
City of Hope
Scripps Health
Cleveland Clinic
Sentara Healthcare
CommonSpirit Health
Sharp HealthCare
Community Health Systems
Southwestern Health Resources
Cone Health
Spectrum Health
Cooper University Health Care
SSM Health
Dana-Farber Cancer Institute
St. Elizabeth Healthcare
Dartmouth-Hitchcock Health
St. Jude Children's Research Hospital
Duke Health
St. Luke's Hospital (St. Louis)
Einstein Healthcare Network
Stanford Medicine
El Camino Health
Sutter Health
Emory Healthcare
Temple Health
Geisinger
Texas Health Resources
Hackensack Meridian Health
The Christ Hospital Health Network
HCA Healthcare
The Ohio State University Wexner Medical Center
HonorHealth
The University of Texas MD Anderson Cancer Center
Inspira Health
ThedaCare
Intermountain Healthcare
TriHealth (Cincinnati)
Jefferson Health
Trinity Health
John Muir Health
Tufts Medical Center
Johns Hopkins Medicine
UC Davis Health
Kaiser Permanente
UC Health (CINCINNATI)
Keck Medicine of USC
UC San Diego Health
LifePoint Health
UCHealth
Lurie Children’s
UChicago Medicine
Main Line Health
UCI Health
MarinHealth
UCLA Health
Mass General Brigham
UCSF Health
Mayo Clinic
UNC Health
MedStar Health
University Hospitals (Cleveland)
Memorial Health System (Illinois)
University of California Health
Memorial Hermann
University of Iowa Health Care
Memorial Sloan Kettering Cancer Center
University of Maryland Medical System
MemorialCare (Southern California)
UT Southwestern Medical Center
Mercy
Vanderbilt Health
Michigan Medicine
Virtua Health
Moffitt Cancer Center
Washington Hospital Healthcare System
Mount Sinai Health System
WellSpan Health
National Jewish Health
 

About us: www.everymaskup.com is a collaboration of 123 leading health systems representing thousands of hospitals across the U.S. joining together to create messages for the betterment of communities they serve. The impetus for this, and other public service campaigns to follow, came from a group of health care marketing and communications executives meeting for a decade and reengaged weekly since the COVID-19 pandemic began. The goal is to share knowledge and experience, best practices, strategies and resources- knowing they can accomplish more together. Founded and led by Rhoda Weiss, Ph.D., Los Angeles-based national health care leader and consultant, the expanded coalition is partnering with Cleveland Clinic Chief Marketing and Communications Officer Paul Matsen and his team for this effort. Additionally, hospitals and health systems on a regional basis continue to come together to send messages like these of prevention and safety, hope and healing, care and caring. 

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